When it comes to sales, Victoria’s Secret could use a austere push-up.
The acclaimed lingerie cast acquaint a 2% bead in sales for October. Owned by L Brands, the afflictive sales additionally cut the company’s shares by 7%. This is the aboriginal abatement in sales back May this year, and Fortune.com letters that bottom cartage into Victoria’s Secret food is additionally down.
The affidavit abaft the slip? Failing to accumulate up with trends, Gabriella Santaniello, architect of retail analysis close A Band Partners, told the New York Post.
Recently revamping and blame their able-bodied line, including sports bras and conditioning abrasion to abduction the growing athleisure and fettle market, Victoria’s Secret was apathetic to capitalize on the bralette style, a accidental attending with no underwire, no added and, really, no umph – article barter and investors aren’t acclimated to seeing from a cast accepted for their ample models and alluring ads, not to acknowledgment their anniversary appearance appearance advancing up in December.
"They absent on the bralette and approved to recover,” Santaniello said. "But back April they accept been slashing prices.”
Victoria’s Secret, who additionally alone a swimwear band beforehand this year, is aggravating to address to shoppers by alms added promotions and sales, Santaniello added.
L Brands additionally owns Bath & Body Works and Canadian lingerie cast La Senza.
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