L Brands has put on authority affairs to accessible as abounding as six La Senza food in the United States this year. The Columbus-based retailer, ancestor of chains including Victoria's Secret and Bath & Body Works, bought the Canadian banker in 2006. Since then, La Senza has been overhauled and abounding locations were closed.
L Brands has put on authority affairs to accessible as abounding as six La Senza food in the United States this year.
The Columbus-based retailer, ancestor of chains including Victoria�s Secret and Bath & Body Works, bought the Canadian lingerie banker in 2006. Since then, La Senza has been overhauled and abounding locations were closed. Aftermost August, L Brands confused La Senza�s administration centermost from Canada to Ohio.
Those changes had gone so able-bodied that, aftermost May, Leslie H. Wexner, architect and CEO of L Brands, said, �The La Senza agile is now in acme shape.�
Soon afterward, L Brands appear affairs to accessible as abounding as six La Senza food in the U.S. market.
But L Brands admiral said bygone that a abatement in La Senza�s business during the fourth division prompted it to �defer access into the United States for the time being.�
A year ago, Canadian retail veterans mused that La Senza ability eventually abide carefully as a authorization business alfresco Canada. La Senza has added than 300 franchised food in added than 30 countries about the world.
They acicular to difficulties that L Brands faced in appropriate La Senza from its added lingerie brands, Victoria�s Secret and Pink.
Victoria�s Secret and Pink �are actual complementary,� Wexner said during an broker appointment in 2012. �To ascertain a third (brand) that was altered and altered was difficult to do.�
Wexner said that the banker eventually had appear up with an angel for La Senza of �bad girls."
�This is the affectionate of lingerie that�s fun back you buy it, fun back you try it, fun back you booty it off,� he said.
tferan@dispatch.com
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