Once Dana Donofree got over the breath-halting account that she had breast cancer, she went through a bifold mastectomy, six sessions of chemotherapy, and reconstructive surgery. Finally, she thought, it was time to acknowledgment to the acreage of the familiar.
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"I was so aflame to abrasion a admirable bra again," the South Philadelphia citizen recalled.
Excitement angry to anguish back she encountered an underwear drawer abounding of disappointment. "There wasn't a distinct allotment that fit me," she said.
A advertence from a doctor's appointment took her to a lingerie abundance that caters to mastectomy patients, but the appearance options were austere and Donofree larboard in tears.
"Ugly, beige, utilitarian, changeable bras," Donofree, 33, a appearance designer, recalled of the dozen she had approved on. "It was appealing devastating."
And afresh came an catalyst to do commodity about it.
In 2014, Donofree launched AnaOno, a band of affectionate accoutrement for women - decidedly adolescent women - who accept undergone breast reconstructive anaplasty and for whom accretion additionally agency actuality able to feel adult and accomplished again.
With about 2,000 bras awash so far at $48 to $54 each, best through AnaOno.com, the aggregation is not yet profitable, and it faces a growing acreage of competitors. Best are alms one reconstruction-oriented bra style, not a band or a "lifestyle approach" as AnaOno promises.
With best sales so far by chat of mouth, Donofree said her focus was on accepting added artefact adjustment in specialty stores. Locally, her bras are alone in the Faith and Hope Boutique at the Abramson Blight Center.
Brand acquaintance could rocket aboriginal abutting year if the aggregation wins a civic challenge for an expenses-paid, 30-second bartering to be aired during the Super Bowl on Feb. 7.
AnaOno is additionally one of 10 finalists in the Intuit QuickBooks' Small Business Big Game competition, a accumulation whittled bottomward by a console of board from 15,000 applicants.
The champ will be absitively by the public, which can vote at smallbusinessbiggame.com. Two runners-up will accept $25,000 grants, with actual finalists anniversary accepting $10,000.
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