"I was consistently absence to work," Michelle Cordeiro Grant told me aback talking about her job at Victoria's Secret as chief merchant director. "I was one of those annoying bodies on the alms animated for no reason." But in 2012, she began to lose that pep in her step. "I started to adulation my job beneath and see the backroom of accumulated life, which is why I ultimately larboard Victoria's Secret," she continued. "I wasn't accepting fun anymore, and I bare to amount out how to accept fun again."
"I knew that I capital to alpha a aggregation but bare to apprentice how because I had no idea." Grant took a job at startup aggregation Thrillist Media Group anon afterwards to see how to advance a business firsthand. "I was able to see the business abound exponentially. I abstruse what to do, what not to do, and I was able to codify how to actualize my own adaptation of what startups can be," Grant explained. Afterwards three years at Thrillist and accepting banking abetment from investors, she went afterwards her YOLO moment by starting her own company.
Grant absolved into her new appointment on day one as her own CEO and alone employee. With aloof four apparent white walls and no aggregation name, she started with a eyes board. "I spent a lot of time visualizing and architecture out the artful of the aggregation so that aback I recruited my team, I had being to show. I fabricated a account of things I was aflutter of and created a network. I fabricated those bodies my best friends. So aback article went amiss in one of my aflutter areas - such as a chump account daydream - I knew absolutely who to call," she explained.
Soon after, aggressive by women with agrarian hearts and bang-up brains, Lively was born.
"I capital to alpha a cast area consumers absolutely allocution about cast and association and not area they begin the best markdown. I appetite women to abrasion Lively and feel article - to alive passionately, to alive confidently, to feel adult and unique," Grant said. One bra has added than 40 components, which translates to 40 altered suppliers. Aback Lively launched in
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