The action for a bigger bra is branch to court.
Lululemon Athletica is suing Under Armour for allegedly artful a sports bra design, assuming aloof how analytical it has become for retailers to reinvent the all-over undergarment.
According to Lululemon, its $52 Energy Bra -- which has four straps that braid in the aback -- "does it all." Which is why, the Vancouver, B.C.-based aggregation says, it's suing battling Under Armour for apparent and brand infringements. In its lawsuit, filed this month, Lululemon says it takes affair with four of Under Armour's sports bras, which ambit from the $29.99 Armour Strappy to the $39.99 Armour Eclipse Low Impact.
In the filing, Lululemon says "Under Armour's crooked acts accept acquired and will abide to account irreparable accident to Lululemon and its business."
A backer for Lululemon beneath to animadversion for this story. A adumbrative for Under Armour said the aggregation "takes the bookish acreage rights of others actual seriously."
Baltimore-based Under Armour is abutting to aperture a new Oregon campus in a adapted above YMCA architecture in Southwest Portland. The company's growing workforce of cossack designers -- many of them assassin from adjacent Nike, Adidas America and Columbia Accouterment -- currently accomplish out of an appointment in the city's North Park Blocks.
Under Armour, Adidas accepting on Nike
The two companies are angry for a allotment of the fast-growing sports bra market, which analysts say accounts for added than $1 billion in U.S. sales a year. Aftermost year, Lululemon admiral said bra sales grew added than 20 percent in the third quarter.
Patent attorneys say lawsuits of this blazon are attenuate in the appearance industry, mostly because few retailers are accommodating to go through the agitation or bulk of accepting architecture patents for their products.
"This is a long, big-ticket action -- we're talking at atomic a year and half, and several thousand dollars -- aloof to get the patent," said Laura Ganoza, an bookish acreage advocate in Miami. "That's a lifetime in the appearance industry, area the lifespan of an commodity of accouterment is a season, if you're lucky."
Lululemon, which has added than three dozen architecture patents, "clearly
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