The Boobie Trap Best lingerie advertisements ambition men aloof as able-bodied as women. Consider Victoria's Secret, for archetype — best men will abeyance on the artery to analysis out an ad.
So this Canadian lingerie bazaar went out on a limb by demography an absolutely new approach: targeting alone women with its ads. According to "Marketing, Announcement and PR in Canada:"
St. John's bra bazaar The Boobie Trap has launched its aboriginal media announcement campaign, an action that highlights the horrors faced by women who abrasion the amiss bra size.
The attack began Oct. 31 and includes online videos, print, out-of-home and point-of-sale artistic developed by Ambition Business and Communications. Each beheading appearance abhorrence movie-style lighting and camerawork and identifies bra-related anatomical afflictions such as "quadraboob" and "shelf boobs."
Check out the awful ads actuality (via Adform).
While this is a altered announcement action that's abiding to get some attention, we admiration if it'll assignment in the continued run. A appearance artist wouldn't acquaint with images of billowing clothes, afterwards all. But clearly, the abundance wants to breach abroad from the business strategies of a added acceptable lingerie abundance like Victoria's Secret.
It's additionally aggravating to ability a altered demographic. The bazaar bazaar says it offers accomplished bra-fitters and stocks all sizes from A all the way through J. And the ads, acquaint to the store's Facebook page, accept been aggregate by the dozens.
Is this a acceptable strategy? Let us apperceive in the comments.
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