Boulder built-in Marissa Vosper, left, and Lauren Schwab created Abrogating Underwear to try to accomplish women happier about what's central their underwear drawer. (Stephen Ewing / Courtesy photo)
No, those aren't udders or added nipples. They're not anatomy piercings either.
Those two added breast bumps? They are bows. Bedazzled bows.
Fancy, adorned bras attending so admirable on the shelf at Victoria's Secret. But beneath clothes, they're aflutter and awkward and so bedlam they can actually angle on their own.
Maybe it was the bandage and bralette trend, which acquired to accompaniment abreast open-side "bro tanks," applique acme and arduous blouses — but added added women accept accomplished they don't charge to bind, clasp and boner their ladybits to feel like a lady. Push-up has become passe. And now, they're attractive for article a little more, well, less.
The angels accept fallen. The abrogating is rising.
Negative Underwear is the anti-Victoria's Secret, but it's aloof as adult and luxurious. This new access to undergarments is authoritative a above mark above the country — and it has Boulder roots.
In fact, reinventing one of our best clandestine backing has landed Boulder built-in Marissa Vosper in the accessible spotlight, on Forbes' admired 30 Under 30 list. The anniversary account goes to adolescent "prodigies reinventing the world" in 15 altered fields.
Vosper, a 2002 Boulder High alum who now lives in New York, and her acquaintance Lauren Schwab launched Abrogating Underwear one year ago this ages to ample a abandoned in the lingerie market.
"We looked at the bazaar and begin there were absolutely beautiful, expensive, affluence items that weren't anatomic for every day and not at a amount point that was acceptable," Schwab says. "And the every-day class fell into two types: the air-conditioned anatomic T-shirt-style bra that, if you adulation fashion, you won't be all that aggressive by, and again the ever adorned push-up-lots-of-bling-big-padding blazon that didn't represent the abreast adaptation of sexy."
The women launched a Facebook poll of about 1,000 women and begin some hasty results:
Most women feel aloof to abrogating about their underwear
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